FactoryFix Uses Retellio to Turn Hidden Call Moments into Daily Wins
How a fast-growing AI company built customer insights into their daily workflow to accelerate product development and sales performance.
Mike Schaefer
SVP Revenue
The Challenge
Too many calls, too few ears — valuable insights buried in Chorus recordings, never reaching the right people soon enough.
The Solution
Retellio's AI-powered segments, daily podcast recaps, and automated signal boosting keep teams in sync and opportunities visible.
Background
FactoryFix connects manufacturers with skilled workers using cutting-edge AI and automation. The team moves fast, relying on real customer conversations to shape everything from product direction to sales coaching. But with hundreds of calls logged in Chorus each week, critical details were easy to overlook.
The Problem
Mike Schaefer, a FactoryFix leader, described it simply:
“Everybody would say there's just not enough time in the day to watch all those calls — or even read the recaps. We get a recap for every call, but the idea of streamlining that tighter and flagging what we really need to know about — that hit a nerve for me.”
Without Retellio, important moments, like customer pain points, hidden wins, real testimonials, often sat unnoticed for weeks or months.
The Solution
Retellio changed that overnight. Now, Mike's daily routine starts with a cup of coffee and bite-sized customer intelligence:
“I have my podcasts set up for delivery at 5 AM. I hit the couch with my first cup of coffee and get the distilled day-in-review. It's awesome! We're acting on things every day that used to slip for 60–90 days.”
When unexpected gaps or opportunities pop up during the day, Retellio fills them fast:
“When I have a pocket of 30 minutes, one of my first go-tos is the Retellio window, refreshing segments to see what's live in the last 24 hours. The good, the bad, the ugly — it all bubbles up.”
How FactoryFix Uses Retellio
Daily Rewinds
Automated podcasts and emails push curated highlights — churn signals, testimonials, customer wins — straight to leadership and reps.
Instant Coaching
If a rep misses a key rebuttal, it lands on their one-on-one agenda the same week.
Faster Product Feedback
Recurring pain points surface immediately, reaching product before they snowball.
Automated Marketing Wins
Testimonials flow into Slack channels automatically — no more pulling teeth for good stories.
The Results
Critical Customer Insights, Delivered Daily
“We vowed to take our own medicine and be as efficient as possible. Retellio's a shortcut to insights and it's working exactly how we hoped.”
The Takeaway
FactoryFix didn't just plug in a tool. They built Retellio into their daily workflow to amplify every hidden insight. Now, everyone, from sales managers to the CEO, starts their day with real customer signals, not stale assumptions.
“There's cool stuff we would not have discovered without your software. Reps forget, they think it's not important — but Retellio bubbles it up and pushes it up the chain faster.”